OpenAI is poised to profoundly transform the way users connect to digital services through a new feature called "Connection via ChatGPT"Far more than a simple technical addition, this innovation could redefine the digital identity ecosystem, with an impact comparable to that of "Sign in with Google" or "Sign in with Apple".
With nearly 600 million monthly active usersChatGPT now boasts one of the world's largest user bases. OpenAI aims to leverage this strength to enable a fast, secure and universal connection to third-party applications — whether it be e-commerce, social networks, productivity apps or even connected devices.
The first step: the developer interest form
To prepare the ground, OpenAI has put an online form pre-registration for developersThe objective: to assess demand, understand expectations, and encourage application developers to consider integrating this future authentication method.
Initial tests have already been conducted across CLI CodexOpenAI's open-source tool allows linking a ChatGPT account to API accounts. This phase enabled validation of the system's functionality and the collection of initial technical feedback.
To boost adoption, OpenAI even offered API credits to ChatGPT Plus and Pro users who activated the connection during the preview period — a strategic way to attract early adopters and stimulate the ecosystem.
Why "Connecting via ChatGPT" is a strategic issue
OpenAI is no longer content with simply being a major player in AI. With the Connect with ChatGPTThe company is entering into direct competition with the giants of digital identification:
Google (Google Sign-In)
Apple (Sign in with Apple)
Microsoft (Microsoft Entra ID)
The objective is clear: reduce friction, eliminate multiple passwords and offer a seamless experience.
Single sign-on via ChatGPT could, for example:
speed up registration on online stores,
simplify access to cloud services,
to facilitate connection to mobile applications,
create a natural bridge between apps and the OpenAI ecosystem.
Security and privacy: the pillars announced by OpenAI
OpenAI highlights a maximum security level, a key point for convincing users and regulators.
La Login via ChatGPT will include:
complete encryption of communications,
two-factor authentication (2FA),
strict permission management,
full compliance with regulations such as GDPR in Europe and CCAC in California.
This approach aims to reassure an audience that is increasingly concerned about data privacy.
Towards a global digital identity platform
With this initiative, OpenAI is no longer just seeking to improve ChatGPT, but to make it a... universal web access pointcapable of competing with the most entrenched authentication solutions on the market.
In other words, ChatGPT is no longer just a conversational assistant: it is becoming a central gateway to digital servicespaving the way for a future where artificial intelligence manages conversation, personalization, and secure access.
A feature still under development
The "Connect via ChatGPT" initiative could mark a turning point: transforming ChatGPT, until now a simple AI chatbot, into digital identity platform capable of bringing together a large part of your online interactions.
It's an ambitious vision, but one consistent with OpenAI's efforts to make ChatGPT a digital hub—connecting AI, external applications, productivity, and everyday life. If security, transparency, and adoption by external stakeholders are handled effectively, this feature could indeed become a standard.
It remains to be seen when it will be open to the general public — and how users and organizations will react to this new use of ChatGPT.
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